UW Graduate Design Thesis 2020–2021

This post is part of a series of design papers on the theme of ‘New Interface Design for the Semi-autonomous Car’.

Hello! I’m Solji, a 2nd-year MDes at the University of Washington. I majored and majoring in industrial design, and now I work as a UX designer based in Seattle.

In the last post, I told about what causes fatal accidents in self-driving cars. In short, cognitive differences and communication failure between humans and machine drivers cause accidents. Today, I would like to talk about the situation and details of the two entities.

1. Cognitive Differences

First, the…


UW Graduate Design Thesis 2020–2021

This post is part of a series of design papers on the theme of ‘New Interface Design for the Semi-autonomous Car’.

Hello! I’m Solji, a 2nd-year MDes at the University of Washington. I majored and majoring in industrial design, and now I work as a UX designer based in Seattle.

As Tesla's stock change shows, which have risen nearly 800 percent in the past year, the public’s interest in self-driving cars is worldwide hot. Self-driving cars make us dream of our calm mornings and peaceful journeys sitting behind the driver's seat freed from driving and…


Focused on Designing Brand Homepage

[Design Thesis]

“The value of a good story is priceless.”

(Hermansson& Na, 2008)

Story and storytelling design method are topics that gained an increased interest within the marketing and UX design area during the last years because of their power to attract and empathize with people.

https://ideas.ted.com/storytelling-is-a-powerful-communication-tool-heres-how-to-use-it-from-ted

A story is similar to the narrative which means the sequence of words or speech and it is naturally emerging when people communicate. A story is used everywhere and every time through various media such as voice, written word, and body language when people communicate with each other.

The…

Solji Lee

a second-year design grad at University of Washington / UX designer based in Seattle

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